Our office, in collaboration with KKMK Architects, undertook the window display decoration of the IQOS stores in Greece in 2018 and 2019. Installations were placed in the 4 main stores of Athens and Thessaloniki and a total of 27 stores were decorated to the theme of each season. IQOS promotes an alternative to cigarettes, with a minimal modern heating device.

The Christmas spirit lit up the stores’ display, with the red gift box exploding with IQOS devices popping out in front of a glowing snow scenery. The products featured in the store display are the new blue and red tobacco devices, therefore the whole background was adjusted to the products color palette.

For the Valentine’s day display we were asked to make an installation inspired by the valentines’ spirit. Two huge hearts, emerging out of a series of red louvers, create a dynamic 3d sculpture which changes form as the visitor passes by.